Visibility Analytics

Engagement Metrics Overview#

The Visibility Analytics dashboard gives you a complete picture of your LinkedIn presence. Access it at LinkedIn > Analytics.

The dashboard is organized into four tabs:
- Overview — High-level metrics and trends
- Posts — Per-post performance breakdown
- Audience — Follower demographics and growth
- Benchmarks — How you compare to other PMs in your cohort

Followers and Profile Views#

Track your audience growth over time:

• Follower count — Total followers with daily/weekly/monthly growth rate
• Profile views — How many people viewed your full profile
• Search appearances — How often your profile appeared in LinkedIn search results
• Connection requests — Incoming requests correlated with your posting activity

Each metric includes a trend line showing the last 30/60/90 days and a comparison to the previous period.

Post Impressions and Engagement Rate#

Understand how your content performs:

• Impressions — Total feed appearances across all posts in the selected period
• Engagement rate — Average (Likes + Comments + Shares) / Impressions across all posts
• Top performing post — The post with the highest engagement in the period
• Posting frequency — Posts per week with an optimal frequency recommendation

The engagement rate chart shows daily data points with a 7-day moving average trendline. Hover over any point to see the specific posts published that day.

Top Performing Content#

The Top Content section ranks your posts by engagement rate:

Each post card shows:
- Post preview (first 2 lines)
- Publication date and time
- Impressions, likes, comments, and shares
- Engagement rate as a percentage
- Content type tag (Story, List, Hot Take, etc.)

Filter by date range, content type, or minimum engagement. Export the top content list as CSV for further analysis.

Growth Trends Over Time#

Visualize your growth trajectory with interactive charts:

• Follower growth — Cumulative follower count over time
• Engagement trend — Rolling average engagement rate
• Content velocity — Posts published per week over time
• Influence score — A composite metric combining reach, engagement, and consistency

Each chart supports toggling between daily, weekly, and monthly granularity. Use date range selectors to zoom into specific periods (e.g., before and after a content strategy change).

Exporting Analytics Data#

Export your analytics data for external analysis:

1. Navigate to LinkedIn > Analytics
2. Set your desired date range
3. Click Export in the top-right
4. Choose format: CSV, JSON, or PDF report

CSV exports include one row per post with all metrics. The PDF report generates a formatted summary suitable for sharing with a manager or career coach.

Exports are also available via the API — see the API Portfolios documentation for programmatic access.